MARKETING 21 – PRINCIPLES OF MARKETING

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ETUDES-NG Technical Requirements

General Information:

8 week class – starts 7/2/2007, ends 8/26/2007.

This course takes place entirely online. No on-campus visits are required. 

The course begins on July 2.  You must access the course by July 10 or you will be dropped.

Course Description:

This course introduces students to various activities in the field of marketing. It provides a broad understanding of the principles involved in the distribution of commodities from the producer to the user or consumer. It covers the consumer market, consumerism, packaging and brands, pricing, wholesaling, retailing, sales promotion, personal selling, and international marketing. Presentations, case studies and video tapes are used.

Required Materials:

Contemporary Marketing, 2006 by Boone & Kurtz; Thomson-South-Western publishers. ISBN: 0324316674.

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