(Also see Business)
MAJOR CODE 0509.50
1 Principles of Selling (3) CSU
This course emphasizes the principles used in persuasive communication. Consumer buying behavior, presentations, and closing sales are covered. The course is designed to help students currently involved in sales, as well as those seeking to improve their communication skills. Sales presentations, video tapes and case studies are used.
21 Principles of Marketing (3) CSU
This course introduces students to various activities in the field of marketing. It provides a broad understanding of the principles involved in the distribution of commodities from the producer to the user or consumer. It covers the consumer market, consumerism, packaging and brands, pricing, wholesaling, retailing, sales promotion, personal selling, and international marketing. Presentations, case studies and video tapes are used.
911 Cooperative Education - Marketing (1) CSU
921 Cooperative Education - Marketing (2) CSU
931 Cooperative Education - Marketing (3) CSU
941 Cooperative Education - Marketing (4) CSU
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Marketing Links:
Business Division Disciplines
(follow the ink for course offerings and certificate and degree requirements) |
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