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2016-2017

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2016 - 2017 Pre-Fall Campaign measureable outcomes from ads so far: 

  • The ad landing page www.WLAC.edu/Enroll has received approx 1450 views since July 4 with a spike occurring July 7 after the event and a  large spike of about 360 views after the July 18 email. 
  • Out of 186 (as of Aug 2) mostly new students, all but 35% report seeing one of our ads, 9% said they first became aware of West through an ad, and 30% reported our ads positively influenced them to choose West
  • 14 of the 220 RSVPs for the Open House and/or ACT session are from ads
  • Allied Health web page experienced a 55% spike (366 visits vs more usual 240 visits) in web visits after a July 18 email
  • The 4th of July page was viewed 2,500 times between June 1 and July 5
  • Facebook views have been higher than usual

CAMPAIGN July 4 - Aug 26 (highest concentration July 18 - Aug 12):

Radio (POWER, KJLH, The Wave)     Cable    Online Ads & Targeted Email
Movie Preview                                      Bus       "Mailer"
4th of July Event                                                 Open House

 

RADIO

 

POWER 106 (traditional college age)

July 8 - August 12

KJLH & The Wave (mature audience)

July 8 - August 12

KJLH also did an email to their listeners

CABLE

Stations include CNN, ESPN, FX, AMC, Discovery, A&E, BET

July 8 - August 26

MOVIE PREVIEW

(in theater & lobby) Crenshaw, Howard Huges, Playa Vista

July 4 - August 26

ONLINE ADS 

Desktop & Mobile Devices

July & August

 

EMAIL

HTML Linked Email

Weeks of July 18 & 25

BUS

MTA

July 11 - Aug 5

 

DOOR-TO-DOOR DROP

week of July 18

 

JULY 4TH EVENT

June - July 4

 

OPEN HOUSE

August 2

 

Other:

Home Page, Jefferson & Overland Signs, Facebook/Twitter/Instagram